In The Media

New online supermarket woos buyers with freebies

In the start-up era, lucrative jobs in multinational companies do not bar young professionals from floating their own ventures even if they have to start from scratch.

One such former techie of Capgemini is city lad Kommuri Vijay Kumar who quit his job as consultant to set up an online supermarket.

With the support of his wife, brother and friends, Vijay Kumar kick-started ‘RiceToDoor’, a hybrid model of online store on Aug 15 this year. He said the store had already crossed a turnover of Rs. 20 lakh. “Unlike the existing online stores that only serve retail customers, RiceToDoor serves small scale traders and our focus is on engaging kirana store owners who look for good quality products for lesser prices,” he said.

Different enterprise

Vijay Kumar had worked at TCS, Xchanging Solutions in Singapore, CTS and lastly at Capgemini before choosing to start his own venture. “With a plan to start an enterprise that is different from my family business, I thought of establishing an ideal online store for Vijayawada. A few months after quitting the recent job that was paying me Rs. 14.5 lakh per annum, the online store was started,” he says.

“My target is to make RiceToDoor number one in the city. Usage of smartphones and computers has gone up among the elders and there are people who depend on home delivery services. To encourage more people into using our services, we are not charging any delivery fee and use only jute bags besides giving surprise freebies,” he said.

A couple of corporates started online supermarkets here about a year ago. The newest online supermarket serves nearly 400 customers. Customers can place their orders through phone call or visit the website.

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